SOCIAL MEDIA LOGOS AND BADGES:
How would people know that you are now on FaceBook or Twitter? Social Media is a two-way street. They can find you on the social media sites themselves, however, why not build relationships and connections with your existing customer base first?
WEBSITE:
Add badges on your website in a sidebar or footer that is on every single page. Make sure it is a clickable link that will take you right to your FaceBook, LinkedIn, YouTube, or Twitter Pages. It's a two-way street. You want people who visit your site to get to know you better and they can do so through social media.
BUSINESS CARD:
Add your vanity URL names to your business cards. Depending on the style, design, and space on your card - you could include the actual social media logo too.
LOCAL BUSINESSES:
Put a sign at your checkout / register area that let's people know that they can connect with you on social media. I have even seen and entire menu panel displaying social media badges and vanity urls at a restaurant recently.
FACEBOOK BADGES LOGOS AND BADGES:
http://www.facebook.com/brandpermissions/logos.php
LINKEDIN LOGOS AND BADGES:
http://developer.linkedin.com/docs/DOC-1101#general-use
YOUTUBE LOGOS AND BADGES:
http://code.google.com/apis/youtube/branding.html
TWITTER LOGOS AND BADGES:
https://twitter.com/goodies/buttons
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